Technology

Using Technology to Personalize the Experience

Never before has so much information been available to businesses

to understand their customers as individual people and personalize their experiences.

Technology

Using Technology to Personalize the Experience

Never before has so much information been available to businesses

to understand their customers as individual people and personalize their experiences.

Blue Goldfish Keynote

Blue Goldfish Keynote: Using Technology, Data and Analytics to Drive Differentiation and Advocacy

Overview


According to a recent study, 76% of customers expect brands to understand their individual needs. In his keynote, best-selling author and Forbes contributor Stan Phelps will make the business case for leveraging technology, data and analytics to create a competitive advantage and increased customer loyalty. He’ll share cutting edge examples and insights from the Blue Goldfish Project.

Objectives


As a result of this keynote session, participants will:

Tools: Get equipped with the 3 R’s to leverage technology.

Skills: Understand how to turn insights into actions.

Empathy: Gain a deeper appreciation for the needs and desires of customers using analytics.

Audience


This keynote is for senior management and managers who want to improve loyalty and advocacy to creative a competitive advantage.

Attendees Learn


Actionable strategies to turn big data into useful data.

Books and Articles

The Blue Goldfish

The inside scoop on technology

Who is the best audience?
What are they looking for?
What will they takeaway from this keynote?

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