Technology
Using Technology to Personalize the Experience
Never before has so much information been available to businesses
to understand their customers as individual people and personalize their experiences.
Technology
Using Technology to Personalize the Experience
Never before has so much information been available to businesses
to understand their customers as individual people and personalize their experiences.
Blue Goldfish Keynote
Blue Goldfish Keynote: Using Technology, Data and Analytics to Drive Differentiation and Advocacy
Overview
According to a recent study, 76% of customers expect brands to understand their individual needs. In his keynote, best-selling author and Forbes contributor Stan Phelps will make the business case for leveraging technology, data and analytics to create a competitive advantage and increased customer loyalty. He’ll share cutting edge examples and insights from the Blue Goldfish Project.
Objectives
As a result of this keynote session, participants will:
Tools: Get equipped with the 3 R’s to leverage technology.
Skills: Understand how to turn insights into actions.
Empathy: Gain a deeper appreciation for the needs and desires of customers using analytics.
Audience
This keynote is for senior management and managers who want to improve loyalty and advocacy to creative a competitive advantage.
Attendees Learn
Books and Articles
The Blue Goldfish
The inside scoop on technology
What are they looking for?
What will they takeaway from this keynote?
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