Golden Goldfish Book Excerpt – Pareto and a Pea

The following is an excerpt from the upcoming book, What’s Your Golden Goldfish? (available on Amazon May 1st): Chapter 1 THE GOLDFISH AND THE PEA “The law of the vital few and the trivial many.”  – Joseph Juran The setting is Paris 1848. A boy is born of an...

An Open Letter to CMO's (and other marketers)

I wanted to share an excerpt from Rob Fuggetta’s book, Brand Advocates – Turning Enthusiastic Customers into a Powerful Marketing Force. Rob finishes his book with a poignant open letter: Open Letter Dear Mr. or Ms. CMO: I have some disturbing news to...