Golden Goldfish Excerpt – Retention vs Acquisition

The following is an excerpt from the upcoming book, What’s Your Golden Goldfish? (available on Amazon May 1st): Chapter 2 RETENTION VS. ACQUISITION “The search for meaningful differentiation is central to the marketing effort. If marketing is about anything, it is...

12 Effective Ways to Increase Employee Engagement

12 Effective Ways to Increase Employee Engagement After studying 1,001 examples of companies that give little unexpected extras to employees, here are a dozen ways to drive engagement and reinforce culture from the book, What’s Your Green Goldfish: 1. Onboarding...