by Stan Phelps | Mar 11, 2021 | Red Goldfish
Your brand today “is what you stand for and how your customers feel about you.” This sentence from the DX manifesto speaks to the importance of purpose in branding.Here’s the full manifesto:”Your brand today is no longer what you tell people it...
by Stan Phelps | Jan 14, 2021 | Red Goldfish
The case for PURPOSE in promotional products. Today, I have the honor of speaking at the PPAI Expo. Roger Burnett, CAS and I will be presenting on the concept of a Red Goldfish. The session is designed for industry professionals and anyone responsible for putting...
by Stan Phelps | Jan 13, 2021 | Leadership
Honored to be a guest on the Vibrant Leadership podcast with Nicole Greer. We talk about the pathways to become an incredible leader. Great stories about Douglas Conant, Theo Epstein, and Bill Treasurer. Listen here: Some of the areas we discuss:- Consistent...
by Stan Phelps | Nov 16, 2020 | Marketing
What’s your B.A.N.G? A BANG is not to be confused with a BHAG. Defined by Jim Collins in “Built to Last”: “A true BHAG (Big Hairy Audacious Goal) is clear and compelling, serves as unifying focal point of effort, and acts as a clear catalyst for team...
