by Stan Phelps | Sep 8, 2022 | Uncategorized
We don’t realize how much “little things” mean to others. Catherine Pearson shares the story of Erin Alexander in a recent article in The New York Times: “In late August, Erin Alexander, 57, sat in the parking lot of a Target … and wept....
by Stan Phelps | Aug 25, 2022 | Purple Goldfish
“Marketing is about being so remarkable that people can’t help but talk about you. That if you absolutely delight someone—they will not only come back but they’ll bring friends. They become your salesforce.”This quote is from Drew McLellan. He shared it in...
by Stan Phelps | Aug 16, 2022 | Pink Goldfish
WARNING: Cheesy case study. “It takes a special breed of person to truly appreciate the never-ending opportunities for pleasure that life affords us.” That’s the message from the makers of Velveeta. They believe that “With a bit of Velveeta and...
by Stan Phelps | Aug 11, 2022 | Pink Goldfish, Purple Goldfish
Pink meets Purple. How HOKA leveraged opposing and guarantees to stand out in the marketplace and fly…Rewind back to 2009. The trend in footwear was minimalist. Reduced cushioning, thinner soles, and lighter weights were all the rage.Enter a new brand from...
by Stan Phelps | Jul 25, 2022 | Purple Goldfish
“The law of the vital few and the trivial many.” That’s how the late Joseph Juran referred to Pareto’s principle. It is commonly referred to as the 80/20 rule.Juran was the first to apply Vilfredo Pareto’s research. He found:- 80% of the World’s GDP is...
