Purple Goldfish That Touch the Heart

I spend a lot of time talking about Purple Goldfish. While Purple Goldfish should be considered for just about any line of business, my focus often falls into the industry of service. After all, it just seems easier to implement G.L.U.E. (Giving Little Unexpected...

How to HEART the User Experience

I talk a lot about customers and how to implement a Purple Goldfish into your customer service strategy. After all, when you take the time to make your customers feel truly valued, they remember it forever. What’s more, they’ll tell their friends about it and on and...