Purpose

The Reason Behind the Business

Lines between for-profit and not-for-profit business have blurred.

In the future, the most successful businesses will be those who go beyond the dollars and use a greater sense of purpose to drive their decisions.

Purpose

The Reason Behind the Business

Lines between for-profit and not-for-profit business have blurred.

In the future, the most successful businesses will be those who go beyond the dollars and use a greater sense of purpose to drive their decisions.

Red Goldfish Keynote

Becoming a for Purpose Business to Drive Loyalty and Sales

Overview


Purpose is changing the way we work and how customers choose business partners. By 2020, there will no longer be a distinction between for profit and non-profit companies.

Businesses will either be seen as “for purpose” or “not for purpose.” In this keynote, Stan Phelps shares lessons from the Red Goldfish Project.

He’ll share cutting edge examples and reveal the eight ways businesses can embrace purpose that drives employee engagement, fuels the bottom line and makes an impact on the lives of those it serves.

Objectives


As a result of this core workshop learning and experience, participants will

Tools: Eight purpose archetypes and how purpose drives differentiation.

Skills: Understand how to bring purpose to life within an organization

Empathy: Gain a deeper appreciation for emotional drivers.

Audience


This keynote is for senior management and managers who want to improve loyalty and advocacy to creative a competitive advantage.

Attendees Learn


Actionable ways to improve the experience you provide to customers and employees


Reach the hearts and minds of your customers, prospects, and employees by doing the little extras that make a big difference.


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