Marketing

Breaking Through the Noise to Connect with Prospects

To stand out in a sea of sameness, a different approach is required.

By focusing on the customers you have, you can attract the prospects you want most.

Marketing

Breaking Through the Noise to Connect with Prospects

To stand out in a sea of sameness, a different approach is required.

By focusing on the customers you have, you can attract the prospects you want most.

Purple Goldfish Keynote

Little Things Make the Biggest Difference in Customer Experience

Overview


Your brand’s customer experience will determine whether you thrive and profit or struggle and fade in business. The little things can make a big difference. In this keynote presentation or workshop, Stan shares the key ingredients of creating signature added value. He shares the 12 different types of purple goldfish in the two main categories of value and maintenance.

Objectives


As a result of this keynote session, participants will:

Tools: Get equipped with the 3D process for customer experience.

Skills: Understand how to do the little things to drive value or reduce customer effort.

Empathy: Gain a deeper appreciation for the need to exceed customer expectations.

Audience


This keynote is for senior management, managers and frontline staff who want to improve customer retention, drive differentiation and promote word of mouth advocacy.

Attendees Learn


Actionable ways to improve the customer experience.

Pink Goldfish Keynote

Amplifying Weirdness and Embracing Weakness to Stand Out in Business

Overview


True differentiation in business is rare. We are now living in an age of equivalency. Businesses need to find ways to stand out. This keynote presentation shows the seven ways to leverage what makes you unique and wonder-full in business.

Objectives


As a result of this keynote session, participants will:

Tools: Get equipped with how to uncover weakness and weirdness in their DNA.

Skills: Understand how to design in order amplify uniqueness.

Empathy: Gain a deeper appreciation for the need to exceed customer expectations.

Audience


This keynote is for senior management, managers and frontline staff who want to improve customer retention, drive differentiation and promote word of mouth advocacy.

Attendees Learn


Actionable ways to enhance positioning in the marketplace.

Blue Goldfish Keynote

Blue Goldfish Keynote: Using Technology, Data and Analytics to Drive Differentiation and Advocacy

Overview


According to a recent study, 76% of customers expect brands to understand their individual needs. In his keynote, best-selling author and Forbes contributor Stan Phelps will make the business case for leveraging technology, data and analytics to create a competitive advantage and increased customer loyalty. He’ll share cutting edge examples and insights from the Blue Goldfish Project.

Objectives


As a result of this keynote session, participants will:

Tools: Get equipped with the 3 R’s to leverage technology.

Skills: Understand how to turn insights into actions.

Empathy: Gain a deeper appreciation for the needs and desires of customers using analytics.

Audience


This keynote is for senior management and managers who want to improve loyalty and advocacy to creative a competitive advantage.

Attendees Learn


Actionable strategies to turn big data into useful data.

Red Goldfish Keynote

Becoming a for Purpose Business to Drive Loyalty and Sales

Overview


Purpose is changing the way we work and how customers choose business partners. By 2020, there will no longer be a distinction between for profit and non-profit companies.

Businesses will either be seen as “for purpose” or “not for purpose.” In this keynote, Stan Phelps shares lessons from the Red Goldfish Project.

He’ll share cutting edge examples and reveal the eight ways businesses can embrace purpose that drives employee engagement, fuels the bottom line and makes an impact on the lives of those it serves.

Objectives


As a result of this core workshop learning and experience, participants will

Tools: Eight purpose archetypes and how purpose drives differentiation.

Skills: Understand how to bring purpose to life within an organization

Empathy: Gain a deeper appreciation for emotional drivers.

Audience


This keynote is for senior management and managers who want to improve loyalty and advocacy to creative a competitive advantage.

Attendees Learn


Actionable ways to improve the experience you provide to customers and employees

Books and Articles

The content that fuels our Keynote

What Marketing And Change Have In Common

What Marketing And Change Have In Common

There are so many marketing companies out there these days doing so many different things. From commanding the digital space to being more effective in branding, marketing companies certainly aren’t lacking in options for their specialty. But while the number of...

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How Transparency Leads to Authenticity

How Transparency Leads to Authenticity

Perhaps you've heard the name Kim Kardashian. I'm not a Kardashian follower myself, but naturally I've heard of Kim. Who hasn't, am I right? Celebrity branding expert, Jeetendr Sehdev, recently wrote a new book titled The Kim Kardashian Principle. In it, he explains...

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Purple Goldfish Hall of Famer–Whole Foods

Purple Goldfish Hall of Famer–Whole Foods

Hall of Fame Class of 2011–Whole Foods Whole Foods just SMELLS different than other grocery stores, doesn't it? I'm not sure what it is, but every time I walk into one, I just feel a sense of calm wash over me. Maybe it's because I know I'm not about to purchase...

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Reach the hearts and minds of your customers, prospects, and employees by doing the little extras that make a big difference.


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