Walk into The Fuller Cut barber shop and you’ll find something interesting happening in Ypsilanti, Michigan. Kids are reading as they are getting their haircut. It’s good business for both the child and The Fuller Cut. Kids who read receive $2 off their haircut.
The shop is owned and operated by, Alex Fuller, a lifelong resident of Ypsilanti. In 1994 Alex opened his ﬁrst barber shop, a small, three chair establishment. Years later he purchased a building, did some renovations and brought in some great barbers.
According to a report in the Huffington Post, this idea is taking place in other barber shops across the country in places like Dubuque, Houston, and Columbus. Credit Alex Fuller for adopting a great idea. To quote Pablo Picasso, “Talent borrows, genius steals.”
More Than Literacy
Promoting literacy is only one aim of the discount offer. The purpose is to promote confidence and culture. According to Alex Fuller, “All our books have positive images of African-Americans — whether it’s astronauts, athletes or writers.”
The Fuller Cut is a great example of a Red Goldfish. A company that embraces purpose before profit. It’s learned that by being for purpose, you can create prophets.
Today’s Lagniappe (a little something extra thrown in for good measure) – here’s a video about The Fuller Cut from MLIVE: