Differentiation

Stand Out in a Sea of sameness

Different isn’t something you communicate—it’s something you are.

By flaunting your uniqueness you can attract the right customers.

Pink Goldfish Keynote

Amplifying Weirdness and Embracing Weakness to Stand Out in Business

Overview


True differentiation in business is rare. We are now living in an age of equivalency. Businesses need to find ways to stand out. This keynote presentation shows the seven ways to leverage what makes you unique and wonder-full in business.

Objectives


As a result of this keynote session, participants will:

Tools: Get equipped with how to uncover weakness and weirdness in their DNA.

Skills: Understand how to design in order amplify uniqueness.

Empathy: Gain a deeper appreciation for the need to exceed customer expectations.

Audience


This keynote is for senior management, managers and frontline staff who want to improve customer retention, drive differentiation and promote word of mouth advocacy.

Attendees Learn


Actionable ways to enhance positioning in the marketplace.

Red Goldfish Keynote

Becoming a for Purpose Business to Drive Loyalty and Sales

Overview


Purpose is changing the way we work and how customers choose business partners. By 2020, there will no longer be a distinction between for profit and non-profit companies.

Businesses will either be seen as “for purpose” or “not for purpose.” In this keynote, Stan Phelps shares lessons from the Red Goldfish Project.

He’ll share cutting edge examples and reveal the eight ways businesses can embrace purpose that drives employee engagement, fuels the bottom line and makes an impact on the lives of those it serves.

Objectives


As a result of this core workshop learning and experience, participants will

Tools: Eight purpose archetypes and how purpose drives differentiation.

Skills: Understand how to bring purpose to life within an organization

Empathy: Gain a deeper appreciation for emotional drivers.

Audience


This keynote is for senior management and managers who want to improve loyalty and advocacy to creative a competitive advantage.

Attendees Learn


Actionable ways to improve the experience you provide to customers and employees

Purple Goldfish Keynote

Little Things Make the Biggest Difference in Customer Experience

Overview


Your brand’s customer experience will determine whether you thrive and profit or struggle and fade in business. The little things can make a big difference. In this keynote presentation or workshop, Stan shares the key ingredients of creating signature added value. He shares the 12 different types of purple goldfish in the two main categories of value and maintenance.

Objectives


As a result of this keynote session, participants will:

Tools: Get equipped with the 3D process for customer experience.

Skills: Understand how to do the little things to drive value or reduce customer effort.

Empathy: Gain a deeper appreciation for the need to exceed customer expectations.

Audience


This keynote is for senior management, managers and frontline staff who want to improve customer retention, drive differentiation and promote word of mouth advocacy.

Attendees Learn


Actionable ways to improve the customer experience.

Books

The content that fuels our Keynote


Reach the hearts and minds of your customers, prospects, and employees by doing the little extras that make a big difference.


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