Today marks CX Day, a global celebration of the companies and professionals that create great experiences for their customers put on by the Customer Experience Professionals Association (CXPA).
Here’s a short video from the CXPA that demonstrates the importance of a strong company culture that embraces customer experience:
In honor of CXDay, we’ve made four of the eBooks in the Goldfish Series free today:
Purple Goldfish – Purple Goldfish is about differentiation via added value. Marketing to your existing customers via G.L.U.E. (giving little unexpected extras). The book covers 12 ways to win customers. The end result is increased sales, happier customers and positive word of mouth. Click here to get your free Purple Goldfish eBook.
Green Goldfish – Green Goldfish is based on the simple premise that employees are the key drivers of customer experience and that “Happy Employees Create Happy Customers.” The book focuses on 15 different ways to drive employee engagement and reinforce a strong corporate culture. It is based on the findings of the Green Goldfish Project, an effort which crowd sourced 1,001 examples of signature added value for employees. Click here to get your free Green Goldfish eBook.
Golden Goldfish – Golden Goldfish is based on the simple premise that all customers and employees are not created equal. For most businesses, 80% of profitability is driven by the top 20% of customers and employees. These are simply your “Vital Few.” The book focuses on 9 different ways to do the “little extras” to promote customer advocacy and drive employee engagement with these key stakeholders. Click here to get your free Golden Goldfish eBook.
Blue Goldfish – A blue goldfish is any time a business leverages technology, data, and analytics to do a “little something extra” to improve the experience for the customer. The book is based on a collection of over 300 case studies. It examines the three R’s: Relationship, Responsiveness, and Readiness. Blue Goldfish also uncovers eight different ways to turn insights into action. Are you ready to use info-sense to win profits and prophets? What’s your Blue Goldfish? Click here to get your free Blue Goldfish eBook.
Today’s Lagniappe (a little something extra thrown in for good measure) – here is a video about the concept of lagniappe: