Insights to take your business to the next level

Think Outside the Bowl

Business Strategy Conference

Insights to take your business to the next level

Think Outside the Bowl

Business Strategy Conference

Thursday, August 23 Durham, NC

Evan Carroll

David Rendall

Graeme Newell

Stan Phelps

Are you ready to compete and stand out in a crowded marketplace?

Think Outside The Bowl is a full-day event at the Durham Arts Council on Thursday, August 23rd. Hear from Stan Phelps, David Rendall, Tiffany Dodson, Evan Carroll and Graeme Newell on how to leverage CX, Differentiation, Technology, and Purpose to win the hearts and minds of your customers.

In a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes more from what you do.

More than any other factor, your brand’s customer experience will determine whether you thrive and profit or struggle and fade. There is a strong business case for winning the hearts of customers, especially when it leads to increased retention and referrals. According to Gartner, a 5% increase in retention can boost profits by 25% to 125%.

Keynote Topics

Purple Goldfish

How to Win Customers and
Influence Word of Mouth

Pink Goldfish

Defy Ordinary, Exploit Imperfection
and Captivate Your Customers

Red Goldfish

Motivating Sales and Loyalty
Through Shared Passion and Purpose

Blue Goldfish

Using Technology, Data, and Analytics
to Drive Both Profits and Prophets

Yellow Goldfish

Increase Happiness in Business to Drive
Growth, Productivity and Prosperity

Goldfish Future

Panel of Upcoming Purple Goldfish
Series Authors

This conference is geared for participants who want to create new customer experiences that customers notice, remember, and share. It is designed for both B2B and B2C, including individuals with the authority to initiate change across their organization and for those responsible for realizing results.

Participants will learn from best-in-class examples focusing on customer experience, differentiation, technology, and purpose. Everyone
will leave with actionable strategies to improve their business.


You can choose to attend just the morning keynotes (9:30 – Noon)
or sign up for a full day. Following the morning keynotes, full-day
guests will receive two workshop sessions with the Goldfish authors,
followed by a happy hour.

8:30 – 9:30 Check-in / Networking / Continental Breakfast

9:30 – 9:40 Opening

9:40- 10:00 Yellow Goldfish – Stan Phelps on Happiness

10:00 – 10:20 Purple Goldfish – Tiffany Dodson on Customer Experience

10:20 – 10:40 Blue Goldfish – Evan Carroll on Technology, Data, and Analytics

10:40 – 11:00 Panel Discussion Preview – Gray Goldfish, Platinum Goldfish, Silver Goldfish, Green Goldfish – Brian Doyle, Travis Carson, Stephanie Scotti, Lauren McGhee

11:00 – 11:20 Red Goldfish – Graeme Newell on Purpose

11:20 – 11:40 Pink Goldfish – David Rendall on Differentiation

11:40 – Noon Q & A, Door Prize, and Close

Noon – 12:30 Networking

12:30 – 1:30 Lunch for Workshop Guests

1:30 – 3:15 In-Depth Workshop A

3:45 – 4:30 In-Depth Workshop B

4:30 – 5:30 Happy Hour

Reach the hearts and minds of your customers, prospects, and employees by doing the little extras that make a big difference.

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