Explore the Purple Goldfish Business Strategy Series

Each book dives deep into how your company can stand out in a sea of sameness.

Explore the Purple Goldfish Business Strategy Series

Each book dives deep into how your company can stand out in a sea of sameness.

What’s Your Purple Goldfish?

12 Ways to Win Customers and Influence Word of Mouth

Based on the Purple Goldfish Project, a crowdsourcing effort that collected more than 1,001 examples of signature-added value, Purple Goldfish draws inspiration from the concept of lagniappe, providing 12 practical strategies for winning the hearts of customers and influencing positive word of mouth.

What’s Your Green Goldfish?

Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture

Green Goldfish examines the importance of employee engagement in today’s workplace. The book showcases fifteen ways to increase employee engagement and reinforce the culture of an organization.

What’s Your Golden Goldfish?

The Vital Few – All Customers and Employees Are Not Created Equal

Golden Goldfish examines the importance of your Top 20 percent of customers and employees. The book showcases nine ways to increase to drive loyalty and retention with these two critical groups.

Blue Goldfish

Using Technology, Data, and Analytics to Drive Both Profits and Prophets

Technology, data, and analytics, when used correctly, can empower companies to create a world-class customer experience. Blue Goldifsh breaks down The Three R’s: Relationship, Responsiveness, and Readiness and
uncovers eight different ways to turn business insights into action.

Red Goldfish

Motivating Sales and Loyalty Through Shared Passion and Purpose

Purpose is changing the way we work and how customers choose business partners. In Red Goldfish, Stan Phelps and Graeme Newell share cutting edge examples and reveal the eight ways businesses can embrace purpose that drives employee engagement, fuels the bottom line, and makes an impact on the lives of those it serves.

Pink Goldfish?

Defy Ordinary, Exploit Imperfection and Captivate Your Customers

Companies need to stand out in a crowded marketplace, but true differentiation is increasingly rare. Based on over 200 case studies, Pink Goldfish provides an unconventional seven-part framework for achieving competitive separation by embracing flaws, instead of fixing them.

What’s Your Purple Goldfish? Service Edition

The 12 Ways Hotels, Restaurants, and Airlines Win the Right Customers

Packed with over 100 examples, Purple Goldfish Service Edition focuses on the twelve ways to do the “little extras” to improve the customer experience for restaurants, hotels, and airlines. The end result is increased sales, happier customers, and positive word of mouth.


Reach the hearts and minds of your customers, prospects, and employees by doing the little extras that make a big difference.


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