We offer a series of customer and employee experience workshops. Based on the Purple Goldfish Series of books, we offer fifteen workshop modules across five different focus areas, including employee/customer groups as well as specific topics, including technology and purpose.

Each workshop covers our 3D methodology of Discover, Design, Deploy. During the Discover module, attendees are challenged to learn more about their customers or employees and uncover experience gaps. The Design module challenges attendees to Think Outside The Bowl™ and develop impactful CX/EX solutions. Deploy covers how to roll these programs out across your organization and close the loop with measurement and evaluation.


Each module is designed for a half-day program. Many clients will schedule a two-day workshop and cover all three modules at once, which allows additional time for executive coaching or a working session with your team.

For more information or for a custom quote for a workshop, click here.

Current Workshops


In a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes more from what you do. Customer Experience is a new discipline that helps you figure out what to differentiate and how to do it in a way that benefits your customers and your bottom line at the same time.

More than any other factor, your brand’s customer experience will determine whether you thrive and profit or struggle and fade. There is a strong business case for improving the customer experience especially when it leads to increased retention and referrals. According to Gartner, a 5% increase in retention can boost profits by 25% to 125%


This workshop on employee experience design is ideal for anyone looking to improve their organizational culture. Employees are the key drivers of customer experience. Creating an engaged workplace can be a competitive differentiator.

This course will discuss 15 ways leaders can use a green goldfish (signature added value) to drive engagement and reinforce a strong positive culture.

The program will feature cutting edge examples from the Green Goldfish Project, a crowd sourcing effort that features over 1,000 case studies. The workshop will utilize both presentation and exercises to help attendees apply the principles.