Finding Your Dot Calm
Taken from a post by Marc Acito:
Dealer is a Burlington, VT based developer of websites and online marketing tools for car dealerships and manufacturers, has added more than 150 employees, bringing their roster up to 420.
CEO Mark Bonfigli believes that employee wellness and workforce productivity are directly linked, so Dealer.com has a full on-site gym and tennis court, a subsidized local/organic “Dot Calm Café” and weekly chair massages. And they’re adding a yoga studio, a solarium and a rooftop vegetable garden.
Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a look at Dealer on YouTube by the folks at ‘Stuck in Vermont’:
The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM.