A Golden Moment
OK, here’s the situation. Imagine you are checking in at your hotel. Let’s call it SpringHill Suites by Marriott. The front desk notices that you are an elite member of their rewards program. They thank you for your patronage and then say,
“We appreciate your business and would like to give you an opportunity to win some additional points for your stay with us.”
All of a sudden they bring out a customized Wheel of Fortune game and ask you to “Spin It to Win It.”
This was the story shared with me by my former colleague at Synergy Events Keith Green. It’s a nice example of a Golden Goldfish. A little something extra you offer to your Top 20% of customers. Marriott Elite Members get that unexpected fun experience of spinning to win.