Moments matter

Moments matter

Moments matter. Little things that create delight in the customer experience can be revenue gold…Research shows that companies focus 80% of their time on fixing problems instead of only 20% on creating peak moments. Peak moments matter because they hold value...
Daniel Kahneman: Peak-End Rule

Daniel Kahneman: Peak-End Rule

Last week I wrote about Chewy and the special way they treated a customer at the end of Gus’ life. It was a great example of the Peak-End Rule. Nobel Prize Winner Daniel Kahneman coined the Peak-End Rule. It is based on his belief that we judge our past...
Great customer service story from Chewy

Great customer service story from Chewy

Great customer service story from Chewy. And what I love the most is that it’s not a random act of kindness from the brand.My friend Joshua Crum shared a tweet from Anna Brose. She tweeted this on Tuesday night:”I contacted @Chewy last week to see if I...