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When Technology Leads to Behavior Changes

Some might argue technology is making us less human. Others would argue just the opposite. No matter which opinion you share, you can’t dispute the rising trend of personal data collection and its effect on behavior change. But while behavior change might not be your ultimate goal, it can still happen. Take Automatic Link as a for instance, who leverages the OBD-II port in your car to report data back to your smartphone via Bluetooth. The device allows you to monitor your car’s speed, fuel injection rate and more. There’s also an accelerometer in the device, which detects sudden stops and starts and a speaker that beeps in those moments as if the device were chiding you about your driving habits.

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