WARNING: Cheesy case study

WARNING: Cheesy case study

WARNING: Cheesy case study. “It takes a special breed of person to truly appreciate the never-ending opportunities for pleasure that life affords us.” That’s the message from the makers of Velveeta. They believe that “With a bit of Velveeta and...
How AriZona Iced Tea stole Snapple’s juice

How AriZona Iced Tea stole Snapple’s juice

Lopsiding more for less, how AriZona Iced Tea stole Snapple’s juice… It was 1992 and Snapple was king. The New York brand was named after the portmanteau of Snappy and Apple. The inspiration came from fermentation in an early apple cider that had caused...