by Stan Phelps | Oct 11, 2021 | Purple Goldfish
Ted Lasso shared a key CX and marketing insight this past week. Effort matters. Didn’t see the episode? Let me set the scene from Season 2, Episode 11: —- The coaching staff is watching the players on the pitch. Ted: They can’t maintain their lines....
by Stan Phelps | Oct 6, 2021 | Purple Goldfish
Follow me on Twitter or LinkedIn. Stan Phelps walks the walk. He stands out in the sea of sameness by modeling his own Differentiated Experience (DX) message: Differentiation isn’t just about what you say, it’s about what you do and, more importantly, how and why you...
by Stan Phelps | Oct 5, 2021 | Blue Goldfish
Making sense of Info-sense.Info-sense is “the ability to utilize data to really understand customers as people and personalize their service.”Coined by Trend-Watching.com, this sixth-sense capability will enable companies to learn more about customer’s individual...
by Stan Phelps | Sep 15, 2021 | Purple Goldfish
FEES are a four-letter-word. Domino’s is attacking delivery companies such as Uber Eats and DoorDash with FREES.They are giving away $50 million in free food through November. One out of every 14 customers will receive a free food item with their order.According...
by Stan Phelps | Sep 13, 2021 | Purple Goldfish
“This must be the work of Lord Vader!” This was the response from the LEGO Group when a customer reached out about a missing bag of pieces for his set. And it wasn’t an ordinary set. Jason Aten shared the story of how John purchased the Star Wars Mos...
