Purpose is changing the way we work and how customers choose business partners. In Red Goldfish, Stan Phelps and Graeme Newell share cutting edge examples and reveal the eight ways businesses can embrace purpose that drives employee engagement, fuels the bottom line, and makes an impact on the lives of those it serves. Red Goldfish is the fifth color in the Goldfish Series of books. It focuses on how purpose is driving loyalty and becoming the ultimate differentiator in business.