Every contributor to PurpleGoldfish.com is an accomplished author and expert in their field. The Purple Goldfish Series on customer experience and employee engagement provides rich case studies that highlight organizations who do the little things that make a big difference.

Inspired by Kimpton’s Guppy Love program at the Hotel Monaco, this series shows you how to implement Goldfish Strategy in your organization to win the hearts and minds of your most important audiences: your employees and customers


Purple Goldfish: How to Win Customers and Influence Word of Mouth

By Stan Phelps

PurpleGoldfishPurple Goldfish is about differentiation via added value. Marketing to your existing customers via G.L.U.E. (Giving Little Unexpected Extras). The book focuses on the 12 ways to do the “little extras” to improve the customer experience. The end result is increased sales, happier customers, and positive word of mouth. It is the first book in the Purple Goldfish Series.


Green Goldfish: Beyond Dollars: 15 Ways to Drive Employee Engagement and Reinforce Culture

By Stan Phelps

Green Goldfish is based on the simple premise that employees are the key drivers of customer experience and that “Happy Employees Create Happy Customers.” The book focuses on 15 different ways to drive employee engagement and reinforce a strong corporate culture. It is the second book in the Purple Goldfish Series.

 


Golden Goldfish: The Vital Few – All Customers and Employees Are Not Created Equal

By Stan Phelps

Golden Goldfish is based on the premise that all customers and employees are not created equal. For most businesses, 80% of profitability is driven by the top 20% of customers and employees. These are simply your “Vital Few.” The book focuses on nine different ways to promote advocacy and engagement with these key stakeholders. It is the third book in the Purple Goldfish Series.


Blue Goldfish: Using Technology, Data, and Analytics to Drive Both Profits and Prophets

By Stan Phelps and Evan Carroll

According to a recent study, 76 percent of customers expect brands to understand their individual needs. In Blue Goldfish, Stan Phelps and Evan Carroll make the business case for leveraging technology, data, and analytics to create increased customer loyalty. Using the best of over 300 case studies, you’ll come away with insights to create your own Blue Goldfish.


Purple Goldfish Service Edition: The 12 Ways Hotels, Restaurants, and Airlines Win the Right Customers

By Stan Phelps and Brooks Briz

Purple Goldfish Service Edition is about differentiation via added value. Marketing to your existing customers via G.L.U.E. (giving little unexpected extras). Packed with over 100 examples, the book focuses on the 12 ways to do the “little extras” to improve the customer experience for restaurants, hotels, and airlines. The end result is increased sales, happier customers, and positive word of mouth.