Purple Goldfish Hall of Famer–Whole Foods

Hall of Fame Class of 2011–Whole Foods

Whole Foods just SMELLS different than other grocery stores, doesn’t it? I’m not sure what it is, but every time I walk into one, I just feel a sense of calm wash over me. Maybe it’s because I know I’m not about to purchase anything with dozens of preservatives packed into it. Whatever the reason, you know that you’re into something good when the place where you purchase your food is somewhat of a mecca for those seeking good health and overall safer food options. It’s almost like a Farmers Market contained inside four walls.

THE ORIGIN

You might find their origins surprising but Whole Foods Market began in the land of the deep fried everything: Texas. This Austin born company was a huge leap forward for a small but growing movement across the nation that recognized the need for higher quality foods with a lower ecological footprint and a greater focus on organics. In fact, Whole Foods was the first real “health food supermarket” appearing at a time when its founders felt that people were ready for “real food” to become mainstream. Jumping on board the train early proved to be the right move and now Whole Foods can be found everywhere.

WHY ALL THE WHOLESOME FOOD?

There are really too many reasons to list, but Whole Foods offers an increasingly popular perspective on personal health and local sustainability. With a commitment to source ethically grown and produced foods, as well as a very clear labeling policy, confidence is 100% a part of the shopping experience at Whole Foods. That’s why people like it. Sure something costs $3 more than it would at another grocery store–but it’s also not packed full of preservatives and dyes that you can’t pronounce. Whole Foods also make a substantial effort to use clean energy in the running of their stores. They also have a higher than usual basic wage for all employees and tend to favor partnerships with smaller, often family-run organic farms.

It also doesn’t hurt that Whole Foods sells reusable bags as well as bags of ice that can be delivered to your doorstep within one hour.

TAKEAWAY

Whether you’re just interested in cleaner foods and personal care products or you like to experiment with the newest health craze or super food, you’re going to find what you’re looking for at Whole Foods. The fact that you get to support small business and tread a little lighter on the environment in the process is really just the chia seed cherry on top of your organic green smoothie cake!

Today’s Lagniappe (a little something extra thrown in for good measure) – Are you in the school of thought that Whole Foods is just too expensive? Watch this food prep challenge and see how affordable this awesomely organic company can be.