Hall of Fame Class of 2010–Five Guys
Dining out is a treat–and we just love to treat ourselves. However, there have been times that I’ve gone out an ended up rather disappointed that I had to part with good money for a meal. Whether the food I ordered wasn’t up to par or the service left something to be desired, going out to eat can sometimes be a gamble. Yet whenever I think of the times I’ve gone to Five Guys, I always feel a smile on my face. How can I not when every time I go in I’m gifted with bonus fries, unlimited toppings, and free peanuts?
The founder of Five Guys, Jerry Murrell, knew early on that what would impress customers had nothing to do with decor–and everything to do with food. From the beginning, his goal was to serve customers fresh (never frozen) juicy burgers. Between the great food, the freebies, and the smiling service Five Guys went from a single restaurant in Washington D.C. to a franchise scattered across America.
WHY BONUS FRIES, UNLIMITED TOPPINGS, AND FREE PEANUTS?
Founder Jerry Murrell says it best. “We figure our best salesman is our customer. Treat that person right, he’ll walk out the door and sell for you. From the beginning, I wanted people to know that we put all our money into the food.That’s why the décor is so simple — red and white tiles. We don’t spend our money on décor. Or on guys in chicken suits. But we’ll go overboard on food.”
In today’s world, it’s easy to get carried away spending money on your marketing. However, as Five Guys proves, you can keep your mission and marketing budget simple but still experience huge success.
Today’s Lagniappe (a little something extra thrown in for good measure) – Love Five Guys? Here are ten things that you may not know about them.