Purple Goldfish Hall of Famer–Amazon

Hall of Fame Class of 2011–Amazon

A real symbol of near instant gratification, the existence of Amazon means that we can buy pretty much anything we want, at any time of the day or night, with just a single click. What’s more, Amazon can have it at our doorstep practically overnight. They have truly revolutionized the way consumers purchase both wants (books, movies, the latest gizmo) and necessities (toilet paper, deodorant) – as if we needed more of an incentive!

THE ORIGIN

Started by Jeff Bezos in 1994 as a humble online bookstore, with a small branch for DVDs and CDs, Amazon very quickly grew. Soon, they began to offer downloadable content and expanded into everything from toys to clothing to electronics. More recently with the advent of the Kindle and “online TV”, Amazon is now also the world’s largest content marketplace, as well as the largest provider of Cloud infrastructure.  

WHY PRIME MEMBERSHIPS?

Essentially, if you can’t buy it at Amazon, it probably isn’t for sale. And because just about everyone loves and uses Amazon, they’ve come up with a way to make their best customers really happy. Amazon does this through their Amazon prime membership, which for a small fee offers users a way to get absolutely ANYTHING that they order on Amazon to their doorstep within two days. This really taps into our human need for instant gratification. Amazon also has a clearly spelled out return policy and have a history of handling customer service issues quickly and without fuss, which is what really secures their place in the Purple Goldfish Hall of Fame.

TAKEAWAY

There’s a lot to be said for a company that can get you just about anything and ship it to you within a couple of days. That being said, Amazon also has some great qualities as an organization. Initiatives like building wind farms and partnering with education providers in Africa to bring opportunities for literacy and access to books to underserved areas are just a few of their better known ones. Did I mention the robots? Amazon’s warehouse automation is amongst the most advanced in the world and has to see seen to be believed!

Today’s Lagniappe (a little something extra thrown in for good measure) – Did I get your curious about the Amazon robots? Find out exactly what I’m talking about in the video below.