Red Goldfish Keynote: Becoming a For Purpose Business to Drive Loyalty and Sales

Format: ​45-90 minutes

Keynote Overview

Purpose is changing the way we work and how customers choose business partners. By 2020, there will no longer be a distinction between for profit and non-profit companies. Businesses will either be seen as “for purpose” or “not for purpose.” In this keynote, Stan Phelps shares lessons from the Red Goldfish Project. He’ll share cutting edge examples and reveal the eight ways businesses can embrace purpose that drives employee engagement, fuels the bottom line and makes an impact on the lives of those it serves.


As a result of this core workshop learning and experience, participants will:
1. Tools: Eight purpose archetypes and how purpose drives differentiation.
2. Skills: Understand how to bring purpose to life within an organization.
3. Empathy: Gain a deeper appreciation for emotional drivers.


This keynote is for senior management and managers who want to improve loyalty and advocacy to creative a competitive advantage.

Attendees will learn:

Actionable ways to improve the experience you provide to customers and employees