Blue Goldfish Keynote: Using Technology, Data and Analytics to Drive Differentiation and Advocacy
Format: 45-90 minutes
According to a recent study, 76% of customers expect brands to understand their individual needs. In his keynote, best-selling author and Forbes contributor Stan Phelps will make the business case for leveraging technology, data and analytics to create a competitive advantage and increased customer loyalty. He’ll share cutting edge examples and insights from the Blue Goldfish Project.
As a result of this keynote session, participants will:
1. Tools: Get equipped with the 3 R’s to leverage technology.
2. Skills: Understand how to turn insights into actions.
3. Empathy: Gain a deeper appreciation for the needs and desires of customers using analytics.
This keynote is for senior management and managers who want to improve loyalty and advocacy to creative a competitive advantage.
Attendees will learn:
Actionable strategies to turn big data into useful data.