PurplePURPLE GOLDFISH 

LITTLE THINGS MAKE THE BIGGEST DIFFERENCE IN CREATING CUSTOMER WOW

The little things make a big difference in customer experience. In this keynote presentation, we share the key ingredients of creating signature added value from the Purple Goldfish Project. We’ll cover the 12 different types of purple goldfish in the two main categories of value and maintenance. Little extras such as the importance of follow-up, provide added service and how to handle mistakes.

 

GreenGREEN GOLDFISH

GOING BEYOND DOLLARS TO DRIVE EMPLOYEE ENGAGEMENT AND REINFORCE CULTURE

Happy, engaged employees create happy, enthused customers. In this presentation, we share the 15 types of green goldfish from the Green Goldfish Project. Little extras for employees such as onboarding, time away, team building, flexibility, recognition, and empowerment.

 

GoldGOLDEN GOLDFISH

TAKING CARE OF YOUR MOST IMPORTANT CUSTOMERS AND EMPLOYEES

Eighty percent of profitability is driven by the Top 20 percent of customers and employees. These are your vital few. In this presentation, we’ll share the nine different key drivers of overall performance from the Golden Goldfish Project.

 

BlueBLUE GOLDFISH

USING TECHNOLOGY, DATA, AND ANALYTICS TO DRIVE DIFFERENTIATION AND ADVOCACY

According to a recent IBM study, 76% of customers expect brands to understand their individual needs. In this keynote, we make the business case for leveraging technology, data, and analytics to create a competitive advantage and increased customer loyalty. Sharing cutting edge examples and insights from the Blue Goldfish Project.

 

RedRED GOLDFISH

BECOMING A FOR-PURPOSE BUSINESS TO WIN THE HEARTS OF EMPLOYEES AND CUSTOMERS

Purpose is changing the way we work and how customers choose business partners. By 2020, there will no longer be a distinction between for-profit and non-profit companies. Businesses will either be seen as “for purpose” or “not for purpose.” In this keynote, we share lessons from the Red Goldfish Project. Cutting- edge examples that reveal the five ways businesses can embrace purpose to drive employee engagement, fuel the bottom line, and make an impact on the lives of those it serves.

BluePink Goldfish

AMPLIFYING WEIRDNESS AND EMBRACING WEAKNESS TO STAND OUT
IN BUSINESS

True differentiation in business is rare. We are now living in an age of equivalency. Businesses need to find ways to stand out. In this keynote presentation, Stan shows the seven ways to leverage what makes you unique and wonder-full in business.