He is the Founder of PurpleGoldfish.com, a content hub that focuses on customer experience and employee engagement solutions. He believes that “differentiation via added value” is a game changing strategy. For far too long, the overwhelming majority of marketing has fixated on the eyes and ears of the prospect. Not enough has been focused on creating experiences for current customers that drive referrals. Great customer experience is about being so remarkable that people can’t help but talk about you. That if you absolutely delight someone – they will not only come back, but they’ll bring their friends.
Before founding PurpleGoldfish.com, Stan had a twenty-year career in marketing included leadership positions at IMG, adidas, PGA Exhibitions and Synergy. At Synergy, he worked on award-winning experiential programs for top brands such as KFC, Wachovia, NASCAR, Starbucks, and M&M’s.
Stan is the author of five books in the Goldfish series and a Forbes contributor. His writing is syndicated on top sites such as Customer Think and Business2Community. He has spoken for Fortune 100 brands such as IBM, Citi, ESPN, and Target. Stan has keynoted over 100 events in the US, Canada, UK, France, Sweden, Spain, The Netherlands, Russia, Peru, Israel, Bahrain, and Australia.
Stan received a BS in Marketing and Human Resources from Marist College, a JD/MBA from Villanova University and a certificate for Achieving Breakthrough Service from Harvard Business School. He is a Certified Net Promoter Associate and has taught as an adjunct professor of marketing at NYU and Manhattanville College. He is the Immediate Past-President of the Triangle AMA, a chapter of the American Marketing Association.
Stan lives in Cary, NC with his wife Jennifer and two boys Thomas & James.