Helping Companies Get Closer to the Hearts of Their Customers and Employees
Here is the purpose of the Goldfish Series of Books: Help companies get closer to the hearts of their customers and employees.
There are currently six Goldfish colors. Each represents a different focus:
Let’s look at each of the six colors individually.
PURPLE GOLDFISH: LITTLE THINGS MAKE THE BIGGEST DIFFERENCE IN CUSTOMER EXPERIENCE
GREEN GOLDFISH: GOING BEYOND DOLLARS TO DRIVE EMPLOYEE ENGAGEMENT AND REINFORCE CULTURE
GOLDEN GOLDFISH: TAKING CARE OF YOUR MOST IMPORTANT CUSTOMERS AND EMPLOYEES
BLUE GOLDFISH: USING TECHNOLOGY, DATA, AND ANALYTICS TO DRIVE DIFFERENTIATION AND CUSTOMER ADVOCACY
RED GOLDFISH: BECOMING A FOR-PURPOSE BUSINESS TO WIN THE HEARTS OF EMPLOYEES AND CUSTOMERS
TAKEAWAY: Actionable ways to leverage purpose for all stakeholders in the business
PINK GOLDFISH: AMPLIFYING WEAKNESS TO STAND OUT IN A SEA OF SAMENESS
TAKEAWAY: Actionable ways to differentiate yourself in business
Today’s Lagniappe (a little something extra thrown in for good measure) – here is a video by Stan Phelps that describes some of the concepts around the Goldfish series: