Entries by heybrooks@brooksbriz.com

Purple, Green, Golden, and Blue: Pal's is a Goldfish Paradise

Burgers, hot dogs, fries, and milkshakes. It’s the quintessential backyard American food and a staple of Americana fast food. But these establishment are a dime a dozen, aren’t they? Sure, there are the Chick-fil-A’s of the world. But isn’t it nearly impossible to carve out your own identity in this sea of sameness? Pal’s Sudden […]

Are Your Customers a Hobby or a CAREER?

Creating a sustainable customer cycle is not guesswork; it’s a science. The overarching system and processes for building sales, in theory, are very easy to create. There are five components within a successful sales system which are: Customer Attraction, Retention, Experience, Extra spend, and Referrals. An easy way to remember this principle is with the […]

What the Heck's a Purple Goldfish Anyhow?

“Be nice to people and give ’em free stuff. They’ll come back.”  This was an oversimplified answer to a question that a potential retail client gave me when I explained the theory of a purple goldfish. I thought quietly for a moment and responded, “Yes, this can be simple in theory. However, be honest with yourself, […]

Why Do Good People Make Unethical Choices?

Guest Post by Chuck Gallagher Is it safe to say that all organizations are expected act in an ethical manner when it comes to the legal, moral, and professional conduct related to the fulfillment of their professional responsibilities?  Who wouldn’t answer YES to this question?  Yet, in my work as a professional ethics consultant and […]

You Gotta Serve Somebody

Guest Post by Dee Ann Turner, VP of Enterprise Social Responsibility for Chick-fil-A One of the things that I love about working for my organization is the commitment to service. Sure, we have a commitment to serve our guests, but we also serve one another. One time, I spent a week with leaders in another organization. These […]