Yesterday I was copied on an email that immediately put me in a bad mood. The email wasn’t addressed to me directly. However, it was a large group of people, and it was one of those emails. You know which ones I’m talking about. Written with a preachy tone, the email read as if the author thought we were […]
About Evan Carroll
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Entries by Evan Carroll
For far too long companies have focused on size. More profits. More subscribers. More leads in the funnel. Bigger, so the establishment believes, is better. I invite you to challenge that thinking for a moment. What if better were truly better? Charles Kuralt famously said, “Thanks to the Interstate Highway System, it is now possible […]