The series continues! There have been some amazing technological advances over the last sixty years. Today, we take a look at some of the biggest tech advances since 1995. 1995 – Google begins as a research project by Larry Page and Sergey Brin. Both are Ph.D. students at Stanford University. 1999 – Kevin Ashton coins […]
About Evan Carroll
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Entries by Evan Carroll
It’s no secret that customers appreciate good service. Naturally, in order to get them through your doors, you first have to market to them. There are the traditional channels, of course– television, online, and even printed ads may do the trick. Of course, the latest trend is marketing a business doesn’t rely much on marketing […]
Today offers us a lot of technology. Of course, before today’s tech existed, there were an awful lot of technological advances that had to be made. Here are some of the more prominent ones from the last forty years. 1983 – Motorola releases its first commercial mobile phone, known as the Motorola DynaTAC 8000X. The […]
On the backside of marketing and customer service, you probably come across a lot of data and models. Maybe that is why when it comes to offering good customer service; we can often get caught up in what the numbers say we should do. That’s because we feel that if someone has taken the time […]
With all of the technology available today, it’s hard to remember a time existed before tech was widely available. In Part II of my technological advances series, we dive even deeper into that tech that drove us toward today.
Customer service is an interesting beast. Every time you think you have it figured out, it changes. It used to be that when people had a problem or a complaint about a service or product, they had to call a store and speak with a manager. Prior to that, they physically had to go back […]
We are entering a new era driven by technology. That being said, we didn’t get to this inflection point without innovation over the last 50+ years. Here are just a handful of the major breakthroughs over that time: 1961 – The silicon chip was invented by two American electrical engineers, Jack Kilby, and Robert Noyce. […]
You’ve really stepped in it, haven’t you? Forget the phrase “the customer is always right,” because this time there isn’t a doubt in anyone’s mind that the customer WAS right…and you’ve made said customer angry. Very angry. Stop! Take a deep breath. Did you know that your brand can actually use a failure as an […]
In a past blog, I mentioned that orders and payments are two ways that a company can reduce friction. Keep in mind however that countless other companies are doing new and interesting things to eliminate friction for their customers. In fact one, insurance startup Oscar differentiates itself on reducing friction.
I’ve discussed the User Journey a few times over the last couple of weeks. Mainly, I’ve spoken to the importance of building the user journey and how that will affect your marketing in 2017. Here’s the question I’m getting asked the most after people read those blogs: how can I tie a user journey into […]