I’m often asked what the biggest takeaways are when it comes to technology, data, and business. The truth is that there are a lot of things we need to be aware of. However, in the book Blue Goldfish, I share nine important takeaways that I think you’ll find helpful.
About Evan Carroll
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Entries by Evan Carroll
A common but potentially fatal flaw for any service based business it to mistake their customer experience for customer service itself. Admittedly, I think we’ve all been guilty of this before–I know I have. Of course, it’s recognizing this flaw and turning it around that can make all the difference. With the focus for many […]
Customer expectations are binary. You either exceed them, or you fall short. Similarly, if you’re trying to keep up with increasing consumer expectations, you’re fighting an uphill battle. Amazon, no longer a small online bookstore by any measure, knows this. Their objective isn’t to meet expectations. Rather, their objective is to exceed customer expectations such […]
The unprecedented expansion of markets into an online space has changed up the customer journey. That means that is has never been more important to connect with your potential customers on their terms– but for your sake, it should be done in a way that capitalizes on their established behaviors. Sound complicated? It’s not in […]
Tracking customers by location used to seem a bit invasive, but with new possibilities of providing better service or incentives, customers are warming up to the idea of sharing more with companies. Companies are using location awareness to accomplish all sorts of enhancements from knowing when a customer has arrived, to helping them navigate a […]
Whatever your industry, excellent customer service is an essential element in gaining customers. You also need great customer service to retain those customers and improve your brand’s positioning in your industry. It’s no longer enough to just ensure that our staff members are well trained in technology, data, and general analytics. To be effective, your […]
The rate of innovation is ever increasing. What would seem like a giant leap fifty years ago appears more like a small step today. Second, these innovations are changing the average consumer. Going from the world where connected technology was mostly a dream to such ubiquity where more humans have mobile phones than access to […]
When it comes to your customers, it’s important to realize that building a relationship with them begins immediately. When you meet someone face to face, you have about seven seconds to make an impression. Seven seconds! The truth is, your website probably doesn’t have much longer than seven seconds to keep the attention of your […]
This is the final installment of amazing technological advances over the last sixty years. As you can see, our society (and the world) has come a very long way in just a short time. I, for one, am very excited to see what kind of tech advances will come to us down the road. 2004 […]
Don’t get caught up in thinking that customer relationship management is just for those big box store brands. As it stands, managing the relationship you have with customers can make or break your business. If you’re a business owner, an entrepreneur, or something in between, I’m willing to bet that you’re wanting your business to […]