Entries by Evan Carroll

Customer Service is Improved by Matchmaking

“Your call may be recorded for training and quality purposes.” We’ve all heard this before. Companies use call center recordings for training and compliance purposes. But imagine a solution that uses technology, data and analytics in real-time to automatically match customers to like-minded customer service representatives. Software that uses algorithms to analyze customer speech for […]

Personalized Marketing Solutions

You might have noticed that I talk a lot about customer experience. Perhaps this is because of how important the experience of your customer is–but how little time companies seem to put into making customer experiences special. One thing I’ve noticed is that over the years, companies big and small have made changes to incorporate […]

When Technology Leads to Behavior Changes

Some might argue technology is making us less human. Others would argue just the opposite. No matter which opinion you share, you can’t dispute the rising trend of personal data collection and its effect on behavior change. But while behavior change might not be your ultimate goal, it can still happen. Take Automatic Link as […]

Big Data Versus Thick Data

It seems like a lot of people talk about data. It’s important to note that data plays a big role in today’s world. There is so much that can be learned from data, assuming you know where to look and how to analyze it. The good news is that even if you don’t know how […]

How Verizon Makes Things Personal

Verizon personalizes its service through a desktop solution called Rep Guidance. The system shows reps detailed customer information such as how much data they use, what shows they watch and which TV equipment they use the most. Rep Guidance allows call center representatives to foster more intelligent, better-connected conversations with customers on one single screen.

Real Time Data in Action

Real-time data. It’s a term that is often used in the world of customer service, but one that is rarely defined. When it comes to running a successful business of any size, keeping your customers happy is an obvious priority. In today’s tech-driven world, this can actually be achieved in ways we never before imagined: […]

How Transparency Leads to Authenticity

Perhaps you’ve heard the name Kim Kardashian. I’m not a Kardashian follower myself, but naturally I’ve heard of Kim. Who hasn’t, am I right? Celebrity branding expert, Jeetendr Sehdev, recently wrote a new book titled The Kim Kardashian Principle. In it, he explains why transparency leads to authenticity, an intimate experience that audiences want to have […]