Entries by Stan Phelps

Green Goldfish Project

Happy Employees Create Happy Customers Here is the current list for the Green Goldfish Project. The quest to find 1,001 examples of companies that provide signature little extras for employees. Added value that drives differentiation, reinforces culture, increases satisfaction and promotes positive word of mouth. [listly id=”1OE” theme=”light” layout=”full” numbered=”yes” image=”yes” items=”all”]  

Purple Goldfish Project

Think Outside the Bowl Here is current list for the Purple Goldfish Project. It contains more than 1,000 examples: [Be patient as it could take a minute to load] Tip: Use the filter to search via alpha or by company [listly id=”1Ni” theme=”light” layout=”full” numbered=”yes” image=”yes” items=”all”]

The Power of Marketing G.L.U.E

Could increase your sales by 40+ percent Marketing lagniappe drives 3 strong benefits.  By giving little unexpected extras (GLUE), you can achieve the following: Differentiation – stand out from the competition Retention – increase satisfaction which encourages repeat business Word of Mouth – give your customers something to ‘talk, tweet, yelp, blog and Facebook’ about Now a recent study in […]

No such thing as meeting expectations

The case for marketing lagniappe This past summer I was in New York City with a colleague. Brad and I were at a rooftop bar waiting to meet a few people before heading over to a networking event.  I noticed a guy sitting on his own for over 15 minutes. It was obvious that he […]

Two paths diverge in the corporate woods

Choose wisely . . . There are two paths that diverge in the corporate woods.  Many companies take the wide first path and are happy with just meeting expectations.  Others consciously take the narrower and tougher road deciding to go ‘above and beyond’ to exceed customer expectations. The second path is the crux of the […]

Social media is not the answer

Don’t Put the Cart Before the Horse Get off your pulpit. Social is not a savior. Social will not make your business, nor will it save your business. The world will not stop because you don’t have a Facebook page or a blog. Let’s look at some basic facts to consider before opening your Pinterest […]

The longest + hardest 9″ in marketing

  Nine inches or 23 centimeters is the average distance between the brain and the heart of your customer. Successfully making that journey is our holy grail. We are looking to change the paradigm of marketing. Focus on the customer and their experience, instead of the chasing the prospect. Drive value and give little unexpected […]

Unleash the power of lagniappe

What if . . . What if there was a simple marketing concept that moves the needle towards achieving differentiation, driving retention, and stimulating word of mouth? What if your execution was 100% targeted, with 0% waste and given with a personalized touch? I believe the answer lies in focusing a greater percentage of your […]

Happy Employees = Happy Customers

The Quest for 1,001 Green Goldfish I recently completed a large project. I had set out to find 1,001 purple goldfish. Examples of companies that strive to exceed customer expectations via a sticky concept called g.l.u.e (giving little unexpected extras). Signature extras that help you stand out in a sea of sameness. It resulted in What’s Your Purple Goldfish? 12 ways to […]