Entries by Stan Phelps

Knowledge and Agility are the Foundations of the Blue Goldfish

This was the first blogpost in a nine post series for IBM focused on the intersection of customer experience and technology, data and analytics. This post covers the concept of the Blue Goldfish and the 3R’s. Customer experience is the new battleground for competitive advantage. But with every company focusing on customer experience, how do […]

Purple Goldfish Hall of Famer–Kimpton Hotels

Hall of Fame Class of 2010 – Doubletree Traveling can really bring on the tinge of loneliness, but the experts at Kimpton Hotels anticipate such things. That’s why they introduced their Guppy Love program, one of my absolute favorite examples from the Purple Goldfish project. With Guppy Love, just ask the front desk for a goldfish […]

The Power of Purpose in Business

It was the spring of 2013 and my first full year as an entrepreneur. I had been introduced to S. Chris Edmonds by a mutual friend. I mentioned to Chris that I was working on launching my business as an author and speaker. He recommended that I speak to Mark Levy.   Mark Levy leads […]